Rising UK-Based Startups Revolutionising the British Gambling Industry

January 28, 2024

As the start-up landscape continues to evolve, the UK has been witnessing a continual rise in budding ventures that have carved a niche for themselves in their respective industries. The gambling sector, for instance, has seen significant growth with several start-ups confidently bringing fresh ideas to the table. With the advent of technology, these start-ups are leveraging innovative tools to become game-changers in the casino, fantasy sports, betting, and software realms. This article introduces a few noteworthy UK-based companies established in 2020 or later in the gambling industry, reflecting on their foundations, developments, and aspirations.

These start-ups have not only breathed life into the gambling industry with their novel tech offerings but are also positively influencing market trends with their distinctive visions. Each brings its unique approach to enhance user experience, entertain, and provide support to its audience. From sports betting to digital media, these companies are adding newer dimensions to the gambling industry. The companies included in this illumination are:

SuperSeven, Decade3, Sweeper, Betmate, SafeBettingSites, Bettor Publishing, BeyondPlay, SikreBettingSider, UudetVedonlyöntiSivut, and Crypt2 eSports.


SuperSeven, a startup based in London, operates in the Casino, Gambling, Internet industry. The company has made its mark in the gambling realm with innovative offerings and strategic expansions. Connect with them on @superseven_en on Twitter, Facebook, or LinkedIn.


Decade3, located in Leeds, provides custom models and software for the sports betting industry. Actively engaged in Consulting, Fantasy Sports, Gambling, and Software, the company has been making waves since its inception. Stay in touch with them through their social media handles on @decade3_ on Twitter, Facebook, or LinkedIn.


Sweeper, based in London, provides a mobile app that enables users to create sweepstakes for big sporting events in football, boxing, F1, cricket, darts, and more. Connect with them via their social media pages on @playsweeper on Twitter, Facebook, or LinkedIn.


Liverpool-based Betmate is a social betting platform allowing users to place bets against one another through a modern fantasy football game where someone always wins. Stay updated with their latest news and offerings on @betmate_app on Twitter, Facebook, or LinkedIn.


SafeBettingSites, located in London, was established to protect bettors from the threat of online fraud, offering valuable content, practical advice, and safe betting options. Stay connected with them on @SafeBettingSite on Twitter, or LinkedIn.

Bettor Publishing

Bettor Publishing is an early-stage technology company based in London that builds digital products for people who bet on sports. Stay in touch with them on LinkedIn.


Based in London, BeyondPlay is an innovative startup aiming to disrupt the world of real money gaming and redefine the playing experience. They were featured in Yahoo, EGR, IGB and SBC Media and are among top 25 Startups in Poland in 2021. Connect with BeyondPlay on LinkedIn.


SikreBettingSider, based in London, was founded to offer safe betting options for its customers. Their site is regularly reviewed and updated to ensure the best possible experience for bettors.


Another London-based startup, UudetVedonlyöntisivut was set up to provide safe betting options for its customers. They also maintain a regularly updated and reviewed website for bettors.

Crypt2 eSports

Crypt2 esports is a London-based NFT play-to-earn gaming platform that allows anyone to become a real world virtual athlete, compete in games for cash rewards, and grow a fan base. Stay current with their latest developments through @Crypt2esports on Twitter.

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