UK’s Rising Startups: Innovations in Identity Management Industry

January 28, 2024
The realm of identity management has seen a surge in development and innovation within the UK, with numerous startups founded in 2020 or later already making waves across the industry. From innovative authentication techniques, to digital identity management, personal bio-data security, verification and compliance, an array of novel technologies and services have been spearheaded by trailblazing startups. The rise of these new companies is reshaping the way we manage identity, privacy, and security in the digital age.

With Identity Management being a crucial facet of many industries like financial services, healthcare, government, and e-commerce – to name a few – the growth and innovation in this sector is accelerating at an unprecedented pace. The companies listed below not only signify the talent and innovation currently growing in the UK, but they also highlight the broad spectrum of applications and opportunities within the identity management industry. Their products and services are steering us to a future where digital identity management is more secure, efficient, and user-centric.

Let’s take a closer look at some of the most promising startups in the UK that are working tirelessly to redefine identity management for the better. Each of these organisations has demonstrated a unique and dedicated approach to resolving the current challenges of the industry, banking on innovative technologies such as artificial intelligence, biometrics, blockchain, and developer APIs, among others.


Founded by Mohamed Alsalehi and Tarek Nechma, ComplyCube is a leading identity verification platform being adopted by numerous sectors, including government, legal, telecoms, financial services, healthcare, e-commerce, cryptocurrency, and travel. The platform offers comprehensive and customisable AML/KYC tools that help businesses build trust and enhance compliance. The integration of its innovative solutions is regarded as the quickest on the market, offering low/no-code solutions, APIs, Mobile & Web SDKs, Client Libraries, and CRM Integrations. You can learn more about them and their services through their social media channels on Twitter, Facebook, and LinkedIn.


Superlinked, founded by Ben Gutkovich and Daniel Svonava, aims to create a social infrastructure for the internet. Their innovative solutions leverage cloud infrastructure, identity management techniques, and personalized approaches to developing APIs and more. Connect with them on Twitter and LinkedIn for more updates.

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