Mark Anderson
As more consumers gravitate towards sustainable and personalised beauty options, UK startups in the cosmetics industry are playing a vital role. They are setting trends in sustainable packaging, AI-driven beauty, and user-friendly shopping experiences. Startups founded in the year 2020 and later, based in England, have been making a significant impact. Let’s take a closer look at some of these startups that are changing the landscape of the UK cosmetics industry.
Fussy
Fussy is a London-based sustainable personal care brand, co-founded by Eddie Fisher and Matthew Kennedy. They create deodorants with eco-friendly, plastic-free, and compostable refills, along with a durable outer case designed to last a lifetime. Their probiotic deodorants, filled with natural ingredients, not only care for your skin but also contribute to a healthier planet.
Connect with Fussy on Facebook, Twitter, and LinkedIn.
Yuty
Yuty, co-founded by Simi Lindgren, is a pioneering AI-driven beauty marketplace. Based in London, its advanced technology helps conscious beauty shoppers choose the right hair care, skincare, and cosmetics products. It takes into account their genetic makeup, lifestyle, environment, and personal preferences.
Connect with Yuty on Facebook, Twitter, and LinkedIn.
HIGHR Collective
HIGHR Collective, a London-based beauty company, aims to combat climate change through sustainable manufacturing practices. They focus on producing low-impact lip products, contributing their part in a greener world.
Connect with HIGHR Collective on Facebook, Twitter, and LinkedIn.
Wing it Cosmetics
Wing it Cosmetics, founded by Rajdeep Gahir, is a London-based startup in the cosmetics industry. Connect with Wing it Cosmetics on LinkedIn.
Curate Beauty
Based in London, Curate Beauty, harmonises the beauty, consumer goods, cosmetics and home decor industries. Connect with Curate Beauty on Facebook, Twitter, and LinkedIn.
Beauty by Holition
Beauty by Holition, co-founded by Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman, is transforming the beauty world with innovative technology. They create virtual try-on solutions for the cosmetics and skincare industries, powered by Artificial Intelligence and Augmented Reality.
Connect with Beauty by Holition on Facebook and LinkedIn.
A LA LUNE Limited
Based in London, A LA LUNE Limited is making its mark in the UK cosmetics industry. Connect with A La Lune Limited on Facebook and LinkedIn.
Hoohaa
London-based Hoohaa is an e-commerce platform that helps people discover and enjoy unique perfumes that might otherwise be overlooked. Founded in 2020, Hoohaa is adding a fresh fragrance to the UK cosmetics industry. Connect with Hoohaa on Facebook and LinkedIn.
Clear
Clear, co-founded by Ahana Banerjee, is revolutionising the skincare industry with data, technology and community. It offers a smartphone app that assists users in finding the most suitable skincare products. Connect with Clear on Facebook, Twitter, and LinkedIn.
Humanery
Humanery, founded by Sid Baveja, is creating an inclusive and accessible platform for men’s self-care. Based in London, they offer high-quality grooming, beauty and self-care products along with guidance and self-care education. Connect with Humanery on Facebook, Twitter, and LinkedIn.
Noted. Aromas
Noted. Aromas, based in London, is a fledgeling company in the UK cosmetics industry.
