Mark Anderson
The UK’s Augmented Reality (AR) industry has continued to thrive since 2020, with new startups emerging and making their mark. Despite the challenges posed by the global pandemic, these startups have managed to harness the power of technology to deliver innovative AR solutions – particularly in the London area. Ranging from game-changing AR pins to medical devices and beauty, these startups are looking to alter the landscapes of their respective industries.
London has become the hub for these AR startups, given its reputation for being at the heart of innovation and technological advancements in the country. Such a vibrant ecosystem provides the perfect launchpad for startups to thrive and make significant contributions to the ever-evolving world of AR.
Let’s explore some of the most promising AR startups headquartered in London from 2020 and beyond and discover how they’re pushing boundaries and reshaping the industry with their revolutionary technologies.
Pinfinity
Founded by Caleb Paullus, Hannah Arevalo, and Matthew Arevalo, Pinfinity brings a unique offering to the AR industry. The company creates patent-pending pins that unlock a variety of exclusive digital content from leading entertainment companies. Their offerings range from augmented animation, videos, music to other exclusive content. More about them can be found on Facebook and @pinfinityar on Twitter.
BALLN
Incorporated in 2020, BALLN has made a name for themselves in the AI, sports science, and behavioral science fields. Founded by Andrew Hall and David Budden, the company makes breakthroughs in artificial intelligence and sports science. Follow them on Facebook and their @BALLN_app Twitter handles.
PRYNTD.xyz
With a sole focus on enhancing real-world interaction and communication, PRYNTD.xyz, led by Berne Omolafe, aims to make static 2D content more engaging by showcasing it in AR and VR. They foresee a future where content is experienced rather than just viewed, exploring the intersections of the real and virtual worlds through hybrid reality experiences. Find more about this innovative startup on their LinkedIn page.
The brainchild of Ali Rezaei Haddad, NeuroNav brings together the fields of AR and computer vision to create a revolutionary platform for surgical navigation, thereby augmenting surgical performance. Discover more about their work on LinkedIn.
Beauty by Holition
Founded by Jonathan Chippindale, Katsiaryna Matusevich, and Russell Freeman, Beauty by Holition uses the power of AR and AI to create virtual try-on solutions for the colour cosmetics and skincare industries. Their innovative solutions can be explored on Facebook and LinkedIn.
PhotonLens
PhotonLens, the creation of Chris Shi, Lisa Pan, and Yong Liu, pioneers in producing mixed reality smart glasses. Their aim is to transform how individuals exercise, play, and interact with their environment. Find more about them on Facebook and LinkedIn.
Zeruxs
Zeruxs is focused on transforming business ecosystems with advanced technology including, but not limited to, Blockchain and Internet of Things (IoT) solutions. Their efforts encompass an array of industries like banking, finance, healthcare, manufacturing, and education.
TheCLUB.tv
Pioneered by Udaya Sharma, TheCLUB.tv is an online events platform aiming to dissolve the barrier between fans and artists by providing exclusive content. More information can be found on their Facebook and LinkedIn pages.
Kaizan
Kaizan, founded by Glen Calvert and Pravin Paratey, utilizes AI to aid businesses in managing and scaling their operations. Their technology provides summaries, insights, and recommendations to better client relationships. Follow them on LinkedIn.
YouNeed3D
Specialists in 3D Asset and Infrastructure Visualisation, YouNeed3D emphasize the benefits of 3D workflows and photogrammetry. They provide the most photorealistic Digital Twin solution available. They can be followed on LinkedIn.
Visualax
Founded by Amith Lankesar, Visualax pioneers in Augmented Reality for the metaverse. Their creation, the ‘Visuverse’, effortlessly meshes music, stories, and games into a composite AR experience. More about them on their LinkedIn page.
These startups highlight the richness in innovation present in London today. Fuelling the city’s reputation as an international technology hub, the future of AR in the UK looks particularly promising with these ambitious leaders at its helm.
