Fredd
A quick introduction about what your company does/your values/mission.
From the streets of Tokyo to the streets of London, driving a Kart is one of the most thrilling and unique ways to see London!
Sixty minutes of pure fun and entertainment as you embark on the ultimate driving tour!
Tell us about yourself?
My professional background lies in the healthcare sector, where I have served as an Operations Manager for over 8 years. Despite finding fulfillment in my work, I had always yearned for a chance to pursue something fun and adventurous in a city I’ve long admired – London. This desire led me to create “Karts of London,” a unique and exciting venture that blends the joy of reliving childhood memories with the thrill of exploring the iconic city.
Karts of London is all about embracing fun and allowing people to create lasting memories while touring the city. Recognizing the traditional tour system as monotonous and lacking in interactivity, I sought to introduce a fresh and entertaining approach to tourism. In this experience, tourists become active participants, taking charge of their adventure as they drive quirky Kart-like vehicles and immerse themselves in their favorite cosplay characters.
By infusing a sense of playfulness and empowerment into the tourism landscape, Karts of London strives to offer visitors an unparalleled and unforgettable journey through the vibrant streets and iconic landmarks of this beloved city. It’s my way of combining my passion for healthcare with my desire to spread joy and excitement, ensuring that every guest experiences London in a whole new light.
If you could go back in time a year or two, what piece of advice would you give yourself?
I wish i started this earlier and was more pro active.
What problem does your business solve?
Karts of London addresses several key problems and challenges in the traditional tourism landscape, offering innovative solutions that enhance the overall tourist experience:
Monotony in Tour Systems: Traditional tour systems often follow standardized routes and lack interactivity, resulting in a passive and repetitive experience for tourists. Karts of London solves this problem by introducing an engaging and hands-on approach, allowing tourists to actively drive quirky Kart-like vehicles and take charge of their adventure.
Lack of Personalization: Conventional tours may not cater to the diverse interests and preferences of individual tourists. Karts of London provides a unique solution by allowing visitors to choose their favorite cosplay character, adding a personalized touch to their exploration of the city.
Limited Interaction: Many tourists feel disconnected from the places they visit, as they only observe from a distance. Karts of London fosters interaction by encouraging participants to drive through London’s streets, creating a more intimate connection with the city’s culture, landmarks, and history.
Lack of Fun and Entertainment: Some tourists seek exciting and enjoyable experiences beyond the standard sightseeing. Karts of London offers a fun-filled and adventurous alternative, enabling visitors to relive childhood memories and create new ones while touring London’s iconic attractions.
Limitations for Active Engagement: Certain individuals, such as families with children or those seeking more active experiences, might find traditional tours restrictive. Karts of London caters to such audiences, providing an opportunity for active participation and shared enjoyment for all age groups.
Addressing Desire for Control: Some tourists prefer having control over their travel experiences rather than being guided entirely by tour operators. Karts of London empowers visitors to design their journey, making decisions on where to go and what to see, thereby satisfying their desire for autonomy and exploration.
Reinventing Tourism Norms: Karts of London challenges conventional tourism norms by presenting a fresh and innovative approach. This entrepreneurial venture reimagines how tourists can engage with a city and sets a precedent for more creative and interactive tourism experiences.
What is the inspiration behind your business?
The inspiration behind creating Karts of London stems from a combination of personal passions, aspirations, and a desire to innovate within the tourism industry. As an Operations Manager in the healthcare sector, I have dedicated many years to providing care and support to others, which is deeply fulfilling work. However, I also longed for an opportunity to pursue something fun, adventurous, and entirely different.
Having always dreamed of working in London but not having the chance while growing up, I felt a magnetic pull toward this vibrant city with its rich history and iconic landmarks. This fascination with London became the catalyst for my desire to create a unique and exciting experience for tourists visiting the city.
Moreover, I noticed certain limitations and drawbacks in the traditional tour systems prevalent in the tourism industry. The monotonous and passive nature of these tours didn’t align with my vision of providing visitors with an interactive, engaging, and personalized journey through London’s streets.
To address these challenges and provide tourists with a fresh and entertaining approach to exploring London, the idea of Karts of London began to take shape. The concept of allowing visitors to drive fun and quirky Kart-like vehicles while cosplaying as their favorite characters was a product of my love for childhood memories and the belief that everyone should experience the joy of being in control of their adventure.
By combining my passion for London, my desire for a more interactive and personalized tourism experience, and my dedication to bringing joy to people’s lives, Karts of London was born. It became a venture that not only showcased my creative spirit but also allowed me to create an entirely new way for tourists to engage with the city, making their visit truly unforgettable.
Ultimately, Karts of London became a manifestation of my dreams, aspirations, and entrepreneurial spirit, aimed at revolutionizing tourism in London and providing visitors with an extraordinary, fun-filled, and empowering journey through this magnificent city.
What is your magic sauce?
Tourists becoming active participants and taking charge of their adventure as they drive quirky eco friendly Kart-like vehicles and immerse themselves in their favorite cosplay characters from child hood.
What is the plan for the next 5 years? What do you want to achieve?
Over the next five years, the plan is to expand Karts of London and establish multiple branches across various regions in the UK. The ultimate goal is to create an ever-growing community of happiness and excitement, where customers can bask in the spotlight and cherish moments that make them feel like true celebrities, capturing unforgettable memories that will last a lifetime
What is the biggest challenge you’ve faced so far?
The most significant obstacle we’ve encountered thus far is the restriction preventing individuals younger than the age of 25 from experiencing our adventure as drivers. Nevertheless, we remain optimistic that this limitation will soon undergo positive changes, allowing us to extend the joy and excitement of our experience to a broader audience in the near future.
How do people get involved/buy into your vision?
I am eager for companies to recognize the tremendous potential of our Karts as remarkable advertising tools. These eye-catching vehicles offer an excellent opportunity for companies to promote their brands effectively. As the Karts roam the city, they effortlessly attract attention, ensuring widespread visibility and exposure for the advertised businesses, making it a win-win marketing strategy for all parties involved.
