Mark Anderson
In recent years, the United Kingdom – and London particularly, has experienced a startup boom like no other. With a supportive ecosystem that encourages innovation and adaptation, health and wellness-orientated startups are not in short supply. The UK has seen an influx of fitness startups since 2020, each presenting unique solutions that address the dynamic needs of the individual in the digital era. Let’s take a look at some up and coming fitness startups, located in the United Kingdom, born in 2020 or later.
Today’s fitness industry has expanded beyond the physical aspects. As the pandemic pressed the fast-forward button on digitalisation, fitness became a combination of maintaining physical strength, enhancing cognitive capabilities, improving mental well-being, nurturing hormonal balance, and more. Startups are considering all these elements and offering distinctive solutions across diverse platforms, targeting a broad range of individuals irrespective of age and gender.
The influx of fitness applications indicates that health and wellness needs in the UK are shifting towards digital platforms. From interactive gym experiences and stress-monitoring applications to platforms increasing fertility awareness and supporting menstrual wellness. Here are some innovative fitness startups that are standing out in the post-2020 startup scene in England.
Walking on Earth
Co-founded by Reeva Misra, Walking on Earth is a stress-level determining digital platform. They specialise in understanding and improving the individual’s stress level through a tech-based assessment.@WalkingOn_Earth has gained significant recognition and steadily growing attention on their social channels such as Facebook and LinkedIn.
eargym
A unique venture in the fitness sector, eargym offer a fun and immersive digital hearing fitness platform. Their unique training games aim to help improve your hearing skills. Find them on social platforms like Facebook and LinkedIn.
Kalda
Co-founded by Daniel Botcherby, Kalda is a mental well-being app that provides a supportive place to find group therapy while giving and receiving peer support. Their innovative approach can be followed on LinkedIn.
Hormonious Flo
A platform that is carving out a niche within feminine health and wellness, Hormonious Flo is an AI-powered menstrual wellness coach that helps women naturally eliminate period pain. Keep up with their developments through their social media on @HormoniousFlo, Facebook and LinkedIn.
Stance Fitness
A 2020 born startup, Stance Fitness provides innovative gym technology that can be installed into existing gym equipment. For more details, follow them on LinkedIn.
Reset Health
Another innovative startup is Reset Health, making waves in the field of fitness, health care and wellness. Follow their journey on @ResetHealth_UK and LinkedIn.
Fuelbetter
Operating in the fields of fitness, health care, mobile apps, and wellness, FuelBetter is a rising star in the fitness industry. Follow their journey on @FuelBetterApp, Facebook, and LinkedIn.
Coopah Running
Coopah Running is making strides in the fields of fitness, health care and software. Connect with their journey on Facebook and LinkedIn.
The European Fertility Society
The European Fertility Society is a beacon of support and education in the fitness and healthcare sector. Their focus is to encourage and increase patients’ support through advisory services and education throughout their fertility journey. Their work can be followed on @EFS_society and LinkedIn.
Brawn Power
Operating in the fields of apps, fitness, information technology and sports, Brawn Power is a promising startup. Stay connected with Brawn Power through Facebook and LinkedIn.
Lupa
Founded by Eleonora Mantovani and Stefano James Lorini, Lupa is a digital running platform that offers adaptive coaching. They guide users through personalised and immersive audio experiences during their runs. Follow them on @LupaRun and LinkedIn.
The surge of fitness startups in the United Kingdom shows the innovative energy that the country holds within its digital boundaries, not letting the pandemic halt progress. These startups are adapting to changing environments and building a stronger, healthier and technologically advanced society. With such constant innovation, fitness startups in the UK represent blazing beacons of aspiration and inspiration for global entrepreneurs.
