Mark Anderson
The landscape of the advertising world is being transformed by an array of innovative startups based in London. Established in 2020 and onwards, these young companies are leveraging the power of digital technology to redefine the realm of advertising platforms. Allowing marketers to reach their audience in a more efficient and effective manner, these emerging ventures are poised to become game-changers in their respective industries. With their headquarters based in London, they are contributing significantly to the thriving startup culture in the UK capital.
While the scope of these companies varies greatly, their core objective remains the same; to revolutionize the way businesses connect with their audience. From platform that is an alternative to OnlyFans and Patreon, to a blockchain system that aims to facilitate transparency in plastic recycling – the ingenuity and entrepreneurial spirit of these startups is undeniable. These organisations are not just reshaping their industries, they are also contributing to the evolution of the broader business ecosystem in the UK.
In this article, we will showcase the profiles of twelve notable startups that are spearheading innovation within the advertising platforms industry in London. Our aim is to provide a snapshot of their work, their unique selling points, and the entrepreneurial ethos that underpins their operations.
Fanvue
Fanvue is a venture that provides content creators an alternative to OnlyFans and Patreon. Co-founded by YouTuber Joel Morris (JMX), the platform taps into the explosion of the direct-to-fan model within the sector. Amidst the challenges of the first lockdown in March 2020, Fanvue emerged as a solution for creators around the world looking for a platform that aligns with their diverse needs.
Spontza
With a focus on the intersection of sports, lifestyle, and culture, Spontza is offering innovative solutions to transform interactive experiences. The platform brings modern, innovative solutions to improve the sponsorship, partnership, events, and hospitality experience, providing an essential tool for rights holders to communicate and interact with sponsors, partners, fans, customers, and consumers.
ReMake Technologies
Founded by Daniel Robey, ReMake Technologies simplifies the process of making content changes. By offering a creative versioning platform, they assist businesses and content creators in achieving unprecedented simplicity, speed, and global scale in their creative projects.
Studiospace
Founded by Pete Sayburn, Studiospace provides a growth platform for independent agencies and their pioneering leaders. It offers unique opportunities for advertising, digital media, and marketing agencies looking to scale and innovate within their respective fields.
Bazaar Click
Bazaar Click, founded by Hashim A., is the number one UK free classifieds directory. The startup enables businesses, freelancers and private sellers to advertise their products and services in an ethical and affordable manner, making sure only the most suitable products make it to the platform.
Rockee.io
Rockee.io provides content creators a way to measure the true value of their content marketing efforts by providing them feedback directly from their audience. This first-of-its-kind content-review platform enables creators to learn what works, how to improve it, and incentivizes the audience to engage with the content.
Circularr
Founded by Eric Vogel and Zak Johnson, Circularr is a sustainable blockchain ecosystem. The startup’s primary asset, Circular Plastic Coin or “$CIRP”, is backed by plastic recycling, adding transparency to the recycling process, and minimizing pollution. Circularr’s mission is to treat plastic waste as a commodity instead of waste.
OnlyDataJobs.com
OnlyDataJobs.com, founded by Jonathan Hedger, is the UK’s largest job board for Data & Analytics professionals. The website offers specialised advertising opportunities alongside a professional short-listing service for data & analytics roles.
Homescore
Founded by Ryan Anderson-Smith, Homescore provides property services, assisting people who need to rent or sell their properties. Services include inventories, check-ins, and legionella risk assessments for rentals, and provision of EPCs, floor plans, and viewings when selling a home.
Steppr
According to founder Stephen Jeffrey, Steppr offers free voucher management and loyalty-focused marketing for businesses. The vouchers are directly displayed to consumers on Steppr’s iOS and Android apps, offering a streamlined and efficient solution for businesses.
