Mark Anderson
Fitness has taken a whole new level of significance in the wake of the global pandemic, with many prioritizing personal health and wellness. A number of UK startups with an inception in 2020 and later, operating within the fitness industry have emerged as game-changers in this space. From at-home health screening kits to fitness apps and wellness platforms, we shed light on the promising startups headquartered in York, set to redefine the fitness industry.
In this hyper-digital era, consumers are more empowered than ever and demand personalized, easy-to-access services that can improve their quality of life. Many startups have capitalized on this trend, providing innovative solutions to meet these evolving demands. Central to this innovation is the amalgamation of health care and fitness, marking a shift towards holistic wellness.
The city of York, a hub for tech startups, is at the forefront of this revolution in the fitness domain. The debutants of the fitness startup industry have shown inspiring resilience, having launched in the trying circumstances of 2020 and later. Here, we delve into these ground-breaking businesses.
TBD Health
Founded by Daphne Chen, Sherwin Lu, and Stephanie Estey, TBD Health operates in the Fitness, Health Care, and Wellness industry. They specialize in at-home STD/STI screening kits, designed for ease-of-use and accuracy, particularly targeting women’s health. Connect with them on Facebook and LinkedIn.
Studio
A brainchild of Brynn Jinnett Putnam, the Studio offers a connected fitness system – Mirror, that streams real time and on-demand fitness classes to users at home through a sleek display. The video content is personalized based on user feedback and biometric data, leading to an immersive fitness experience. Connect with them on Facebook, LinkedIn, and Twitter (getthemirror).
Affect Therapeutics
Co-founded by Jeff De Flavio, Kristin Muhlner and Rachel Lin, Affect Therapeutics is a unique platform that offers digital treatment for drug and alcohol addiction through a mobile app. Their program promotes healthy habits through financial incentives. Stay connected with them via their Facebook and LinkedIn page.
Ruby
Focused on the health and wellness of seniors and their families, Keith Cowing’s Ruby offers home maintenance and healthcare services. Founded in 2020, Ruby empowers seniors to maintain their independence through their comprehensive offerings. Find them on Facebook and LinkedIn.
Kreatures of Habit
Michael Chernow’s Kreatures of Habit is a wellness platform propagating good habits through ‘Habitual Rituals’. Their appetite-inducing plant-based, gluten-free, superfood-laced porridge is a hit among the health-conscious. Connect with them on Facebook, Twitter (@kohabits), and LinkedIn.
Hiveclass
Hiveclass targets kids to promote physical activity, learning new techniques, tricks, and staying connected with other athletes, all while having fun. Visit their Facebook page, LinkedIn page and follow them on Twitter (@hiveclass).
Digital Health and Discovery Platform (DHDP)
The Digital Health and Discovery Platform (DHDP) aspires to revolutionize cancer research and treatment through its Marathon of Hope Cancer Centers network which uses large amounts of genomic and clinical data. Connect with them on their LinkedIn page and follow them on Twitter (@dhdp_).
FYTR
Co-founded by Ian Felder and Mark Jones, FYTR is an online food platform that offers personalized meals from restaurants to meet individual caloric needs and food intolerances. Keep up with them on their Facebook page, Twitter (@fytrapp), and LinkedIn page.
Meela
Meela stands out in the Fitness, Health Care, and Wellness industry with its unique offerings which include various apps for fitness and healthcare. Connect with them on their Facebook page, Twitter (@hellomeela), and LinkedIn page.
Demigod
Demigod, co-founded by Dhanush Rad, Gokul Prabhakaran, and Pete Turnbull, offers an all-in-one organizational system focused on planning work, setting goals, and tracking progress. Stay updated with them via their LinkedIn page.
Psychedelic Medicine Association
The Psychedelic Medicine Association offers unique solutions within the fitness, healthcare, and wellness industry. Stay connected with them on their Facebook page, Twitter (@Psychedelic_Med), and LinkedIn page.
In conclusion, the resilience and creativity displayed by these startups in the wake of unprecedented global events highlight their potential for success and set the stage for a healthier, better future. It is clear that this promising lot harbours potential game changers for the fitness industry. We are excited to see what the future holds for them and the impact they could bring about in the days to come.
