Mark Anderson
In recent years, London has remained one of the most prolific startup ecosystems in the world, affirming its position in the global stage, particularly in the Advertising Platforms industry. The London Advertising Platforms scene is home to energetic and innovative startups fanning the flames of inventive ideas, leveraging technology to redefine traditional advertising modules and invent new ways to connect brands with their prospects. Some of these startups, all founded in 2020 or later, are outlined below.
Fanvue
Fanvue was born in the throes of the first lockdown in March 2020, founded by William Monange and popular YouTuber Joel Morris (JMX). The startup aims at offering all content creators a platform from which they can engage their fans directly, an alternative to OnlyFans and Patreon. Fanvue is exploiting a rapidly growing trend of direct-to-fan business models in the content creation sector.
Spontza
Operating in the overlap between the sports, lifestyle and culture industries, Spontza is a startup aiming to revolutionize sponsorship, partnerships, events and hospitality experiences. Using modern and innovative solutions, they’re transforming communications and interactions between Rights Holders and their sponsors, partners, fans, customers, and consumers.
ReMake Technologies
Founded by Daniel Robey, ReMake is a standout startup with a creative versioning platform that allows users to digitally manipulate and change content. ReMake provides users with unprecedented simplicity, speed, and global scale when making these content changes.
Studiospace
Lead by founder Pete Sayburn, Studiospace is a growth platform specifically designed for independent agencies, nurturing revolutionary leaders in the advertising industry. They cater to the digital media and marketing segments, providing an environment for these agencies to flourish.
Bazaar Click
Founded by Hashim A., Bazaar Click is the number one free Classifieds directory in the UK. They offer businesses, freelancers, and private sellers a platform to advertise their products and services affordably and ethically. The platform ensures only the most suitable products and services are published, a measure overseen by their dedicated team of verifiers.
Rockee.io
At the frontier of content-review, Rockee.io offers users a unique way of determining the value of their content marketing efforts – by consulting the people who matter most, the audience. This platform provides invaluable insights on improving your content and enticing people to download.
Circularr
Started by Eric Vogel and Zak Johnson, Circularr is a sustainable blockchain ecosystem centred on the incubation and development of sustainable crypto assets backed by recycled sustainable commodities. The startup aims to revolutionise recycling with full transparency and reduce pollution levels, eliminate greenwashing, and drive consumer behavioural changes by treating plastic waste as a commodity instead of waste.
OnlyDataJobs.com
OnlyDataJobs.com, founded by Jonathan Hedger, is the UK’s largest job board solely for Data & Analytics professionals. They offer niche, specialised advertising opportunities and provide a quick, professional short-listing service for data & analytics roles.
Homescore
Founded by Ryan Anderson-Smith, Homescore provides property services to those required to rent or sell property legally. Their services include inventories, check-ins, and legionella risk assessments for rental properties and EPCs, floor plans, and viewings for home sales.
Steppr
Stephen Jeffrey founded Steppr which offers full voucher management and loyalty-focused marketing for businesses, all for free. Through their iOS and Android apps, vouchers are easily accessible to consumers, potentially driving more sales and fostering loyalty among customers.
In conclusion, these startups represent the current dynamism and ingenuity of the London Advertising Platforms scene. Their ground-breaking ideas, products and solutions, are pushing the boundaries of digital marketing, content creation, as well as using consumer data to add value for both service providers and consumers. It’s clear that London remains an innovation hub for forward-thinking startups in the Advertising Platforms industry.
