Mark Anderson
The advertising industry is undeniably dynamic and exciting, and it’s even more so when it’s driven by the bold ideas and fresh perspectives that startups bring. In recent years, England has seen quite a few startups make significant headway in the field, presenting innovative solutions to the myriad challenges businesses face in advertising. The following paragraphs will discuss a selection of these startups that were established in 2020 or later, providing a snapshot of the remarkable innovations coming out of England.
The digital landscape is constantly changing, and established advertising models sometimes fall short of effectively engaging audiences and driving monetization. That’s why the startups highlighted in this piece are so impressive — they’re finding inventive ways to leverage technology and create value for businesses in the advertising world. Their successes serve as powerful case studies that could pave the way for future innovation.
Britian’s new crop of startups is pushing the boundaries and finding novel ways to leverage technology in the advertising sphere. The selection of businesses demonstrated below, showcases the remarkable ability of British-based start-ups to adapt, innovate and thrive. Let’s meet them.
AudioMob
London-based startup, AudioMob, was founded by Christian Facey and Wilfrid Obeng in 2020 with a unique mission in mind: connecting brands to the vast mobile gaming audience through non-intrusive audio ads. This innovative approach provides game developers a new channel to monetize their games without interrupting gameplay.
Fanvue
Tapping into the boom of direct-to-fan content, Fanvue was launched in March 2020 with an ambitious goal of providing content creators an alternative to established platforms such as Only Fans and Patreon. Founded by YouTube star Joel Morris (JMX) and William Monange, the London-based venture represents an interesting development in the advertising platforms and content creator spheres.
Auddy
Another London-based startup, Auddy, founded by Andrew Craissati, Chris Ancliff, Cliff Plumer and Howie Singer, seeks to solve a crucial problem for creators in the content marketing world, particularly for those involved in podcasting. By offering a combination of editorial input, data insights and analytics, marketing and promotional services, Auddy gives creators the ability to navigate the vast and fragmented ecosystem of podcasting while earning a significant royalty rate.
PubX
PubX, another inventive UK startup based in London, aids publishers in earning more from their programmatic advertising through an AI-powered dynamic floor pricing tool. Founded by Andrew Mole, Lou Carpino, and Nick Feneck, PubX offers a fully automated solution that has been proven to increase net revenues, boosting publishers’ advertising inventory efficiency without additional costs.
And many more…
