Emerging Content Industry Startups: Spotlight on York, UK Innovations

January 19, 2024


The United Kingdom boasts a multitude of innovative startups across a variety of industries. Specifically in the content industry, a number of startups have recently launched which are utilising unique approaches to enhance the way we consume and create content. The ability to generate, curate, and distribute relevant content is increasingly relevant in this digital-driven era. York is home to several such startups, specifically those launched in 2020 or later, making strides in the industry through impactful strategies and inventive solutions. In this article, we focus on these game-changing startups located in the historic city of York and shed light on their respective approaches and offerings.

From user engagement platforms to digital marketing firms, this new breed of York-based startups are revolutionising the content industry. Their endeavours span a range of sub-sectors including Apps, Software, Gaming, Media, Entertainment, AI, Advertising, and Digital Marketing. They are thriving in their pursuit to cultivate, centralise, and control the ever growing demands in content creation and distribution. Learning about these startups not only offers an insight to latest trends in the market but also provides direction for other aspiring startup entrepreneurs looking to make their mark in the content industry.

The companies discussed in this article are Bubblehouse, Overplay, ASOTU, Storyly, Cliquify, DOWNKORE, Quoleady, Alpha Precision Media, Palermo Studio, Piqual Inc., and Allied Insight. These startups have managed to make significant strides in such a short span of time, combating the challenges posed by today’s competitive content industry. Let’s delve into more details about each one of them.

Bubblehouse

Bubblehouse operates in the Apps, Content, and Software sectors. It was founded by Phil Christensen and Rohan Sinha. Bubblehouse provides a highly tailored retention solution and personalised digital assets, leading to improved consumer experience and driving repeat purchases, retention, and revenue. Bubblehouse is backed by powerhouse investors with a long list of successful ventures in their portfolio. Connect with Bubblehouse on Twitter and LinkedIn.

Overplay

Overplay is a startup operating in the Content Creators, Gaming, and Media and Entertainment categories. It’s founded by Caroline Strzalka and Dan Projansky. Overplay’s patented platform allows users to create, share, and play casual mobile games without needing any coding knowledge, transforming passive video consumption into active video consumption. It is the ultimate video game creation platform. Find Overplay on Twitter, on Facebook and on LinkedIn.

ASOTU

ASOTU is an Automotive, Content, Information Technology startup, founded by Kyle Mountsier and Paul Daly. It creates cutting-edge content for dealers and innovators in the automotive industry. Check ASOTU out on Facebook and on LinkedIn.

Storyly

A creation of Emre Fadillioglu, Mehmet Bilgin, Seyhmus Olker, and Soner Sensoy, Storyly is a content and digital media platform that offers immersive storytelling techniques and user engagement tools to website and mobile app brands. Rooming a huge number of international brands in its portfolio, Storyly focuses on interactive stories that offer a catchy and familiar way of communicating messages. You can follow Storyly on Twitter or connect with them on LinkedIn.

Cliquify

Cliquify is emerging in the Advertising, AI, Content Marketing, and Recruiting industry. The company’s website is silent on its founder details. Stay up to date with Cliquify on Twitter, Facebook, and LinkedIn.

DOWNKORE

Founded by James Chaplin, DOWNKORE is a platform for dancers that curates a directory of the most famous dancers on various social media platforms. It offers an exclusive and organised exploration of the world’s dance community. You can follow DOWNKORE on Facebook or connect with them on LinkedIn.

Quoleady

Quoleady operates in the Consulting, Content Discovery, Content Marketing, Digital Marketing, and Public Relations industry. It assists SaaS companies by developing profitable content strategies and delivering exceptional content. The details about its founders are not given on the company website. Find Quoleady on Twitter, Facebook, and LinkedIn.

Alpha Precision Media

Alpha Precision Media is a company providing services in Advertising, Audio, Content Marketing, Marketing, TV and Video sectors. The company is specialized in media planning, buying and analytics services. Links to their LinkedIn page is provided.

Palermo Studio

Founded by Cameron Krone and Sven Rayen, Palermo Studio operates in the Advertising, App Marketing, Brand Marketing, Content Marketing, Digital Marketing, Direct Marketing, and Email Marketing sectors. It is a global creative agency supporting brand growth through intelligent strategy, design, and content. Reach out to Palermo Studio on LinkedIn.

Piqual Inc.

Joseph Olassa and Scott Nugent are the founders of Piqual Inc. The startup operates in the Advertising, Content Marketing, Digital Marketing, Lead Generation, SEO, UX Design, Web Design, and Web Development sectors. Stay in touch with Piqual Inc. on Twitter, Facebook, and LinkedIn.

Allied Insight

Disrupting the Advertising, Content Marketing, Digital Marketing, Lead Generation, SEO industry, Allied Insight is a startup delivering services in these sectors. Not much is divulged about the founders on Allied Insight’s website. You can follow Allied Insight on Twitter, Facebook and can connect with them on LinkedIn.


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