user
Attracting new customers to your brand is not always easy, especially if you are a small business surrounded by many competitors. However, the size of your business should not stop you from building your customer base. With the help of some clever strategies, you can give customers a reason to engage with your brand. Keep reading this article for some top tips.
Update Your Website Regularly
Online presence is everything for a brand. How do you expect new customers to find you if you are not active across multiple platforms? For example, if you have a website that hasn’t been updated for a year, what are you offering your customer? Upon visiting your site, they are unlikely to disengage with old content, and before you know it, they’ve turned their attention to another site.
Be active online and show your customers that you are present. Update your website regularly with engaging content to pull them in. You are giving new customers a reason why they should visit your site. There are plenty of resources out there that can offer some excellent advice on how to create engaging content. It is advised that you use them to your advantage.
Offer Discounts
No matter how much money someone may have, there is no denying that it is hard to resist an attractive discount. Offering new and existing customers discounts on your products/services lures them in. Now the internet is bursting full of shops; customers can easily shop around for the best deals. So, you don’t want to be overshadowed by your competitors. Maybe you can offer a 20% discount on all new customers first purchase? Or throw in a buy one, get one free offer? It gives the customer an incentive to shop with you.
You want to make sure new customers know about this discount, so you need to promote it. You can create banner ads and poster displays with the help of Discount Displays. They can print your brand name, logo and offers onto a display product of your choice. It will certainly help you catch the eye of the consumer.
Host Online Competitions
Much like discounts, customers love a competition. Not only can it be an excellent way for you to pull in new customers, but your brand can also benefit from the free promotion. For example, if you are holding a competition on Instagram, make sure each customer tags three friends in the comments to enter. This will promote your contest to other customers who may be unfamiliar with your brand.
There are plenty of ways that you can run an online competition. Firstly, you will need to choose your prize. It could be a giveaway of a new product that you are releasing – or a discount on a service you provide. You will need to decide where you will advertise the competition. Social media platforms are highly recommended, but try to pick the platforms that your target audience use the most.
