BestStartup.co.uk is a proud supporter of British business. If you are an investor or looking for a British supplier of exceptional quality offerings this list can provide you with a great starting point.
This article showcases our top picks for the best London based Ad Targeting companies. These startups and companies are taking a variety of approaches to innovating the Ad Targeting industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovative ideas
- Innovative route to market
- Innovative product
- Exceptional growth
- Exceptional growth strategy
- Societal impact
Top London Ad Targeting Companies
Greenlight is an award winning Digital Marketing agency, the largest independent agency of its kind in Europe. Our proven ability to deliver online strategies which have a direct impact on our clients’ ROI, makes us the agency of choice for companies such as Laura Ashley, ghd, RS Components, Legal & General and Santander.
If you’re looking for an agency which is committed to propelling your brand into the online space, then give us a call on +44 (0)20 7253 7000. .
Worldacquire is a political tech firm in London providing digital strategy, advertising and analytics solutions. We managed election campaigns in Hong Kong, contributing to the 2019 landslide pro-democracy victory, and in Thailand, supporting one of the country’s first LGBTQ+ candidates, using technology to cut through electoral red tape.
At the United Nations Internet Governance Forum, we called for a fair and balanced regulation of online political advertising and greater transparency of other sources of digital manipulation. We work with governments, think tanks, intergovernmental organizations and social ventures to understand and apply digital technology, A.I.
and algorithms effectively and ethically. Learn more about our tech- and data-driven political consulting work: https://worldacquire.com/political-consulting/.
Streamhub is a B2B video analytics platform that helps customers build their best loyal audiences to their videos according to interests. The accumulated user history is then profiled into a data layer used for improved matching capabilities for contextual ad targeting.
Our customers are businesses that depend on video to generate revenue such as broadcasters, publishers and online video companies. It is charged as a monthly subscription service based on volume, with a one month free trial at the start.
Awards and validation to date: – 10 customers around the world – Mipcube awards runners-up – DTG TV Innovation awards – winners – Streaming media magazine’s best analytics awards – winners Streamhub is the public name of Five Cool Consulting Ltd. founded by Aki Tsuchiya in 2010..
ABOUT LOCOMIZER: Locomizer, an award-winning provider of location data and algorithms that matches the people to places, is used by organisations worldwide to discover and focus on the right places and audiences. Locomizer’s patented technology delivers location insights and analysis to support better decision-making and targeting for operational and marketing executives.
This includes global brands and outdoor advertising/media agencies to media owners and commercial real estate firms. APPLICATIONS TO DATE: – 100s of billboard campaigns globally for 100s of brands.
– Real estate, retail and urban planning: audience, footfall – affinity vs density studies. – Commuter movement patterns: Who, when and how far.
– Mass surveys based on observation: Urban studies. – Hotel and tourism analytics: National and international data.
PRODUCT: Locomizer’s PLACE PROFILES is an award winning AUDIENCE DISCOVERY PLATFORM that automatically produces anonymised layers of dynamic location intelligence where each specific location at a specific time of day/night is defined by people’s historic behavioural activities, thus enabling dynamic matching of audiences to locations.. .
nugg.ad is a smart audience platform that offers multi-channel audience targeting based on various data and smart data management, as well as individually customized publisher and advertiser target groups. With nugg.ad’s long-standing target group expertise and innovative technology based on real-time machine learning, partners benefit from highly effective digital advertising along the customer journey and from comprehensive target group knowledge.
nugg.ad enables its partners to deliver highly target group-specific digital advertising for display, video and mobile advertising – on direct sales or programmatic platforms. For a maximum of data protection, nugg.ad affiliated to the self-regulation of the European digital economy with the EDAA Trust Seal.
In 2014, nugg.ad products have been awarded the ePrivacyseal by ePrivacyconsult GmbH. nugg.ad was founded in 2006 and is a pioneer and leading provider for Predictive Targeting and is based in Berlin and has offices in Hamburg, Cologne, Warsaw, Paris, Copenhagen, Oslo, Stockholm, and Milan..
Through offline data Glimr brings context to the online marketing world which allows brands to communicate in a more personal and targeted way. Through the use of ibeacons and geodata Glimr identifies shoppers offline behavior.
By understanding what stores a shopper has visited brands like Unilever can now retarget shoppers who have shown interest in their brand after they leave the store. Worlds first physical retargeting campaign: During a cold november 2014 the Knorr food truck hit the streets of Stockholm feeding cold tummies with warm tomato soup.
By having beacons activated during the week we could target those who had Aftonbladets app preinstalled and who visited the food truck so when the visitors entered the app at another time and place we could switch the regular display ad to a more tailored offer…this time we used coupons.. .
adGENIE has developed two complementary dynamic advertising solutions: adGENIE Retargeting and adGENIE Pre-targeting. Both systems deliver precisely targeted adverts to prospective customers based on a range of behavioural, contextual and demographic data.
Click rates are up to 10x greater than normal banner ads or Google AdWords. The dynamic nature of the technology ensures that consumers are not exposed to irrelevant ads, ensuring maximum ROI for website owners..
Trufl intelligently targets its subscribers with deals and offers that are relevant and local. Founded in 2011, Trufl is developing proprietary technology for targeting offers to its customers across a number of dimensions including category and location.
“Daily deals” aggregated from companies such as Groupon, Wahanda and KGB are the beachhead application for this technology.. .
LikeCube offers cutting edge solutions and exceptional expertise in personalisation. We give sites the opportunity to turn search into recommendations, increasing site loyalty, trust and value.
Growing out of a demand in the leisure industry, LikeCube delivers recommendations based on similarity of product and similarity of user. Our solutions can: – Personalise and filter content — frontlining positive user reviews, delivering relevance – Display similar items — guaranteeing better access to your full catalogue – Provide explanations for recommendations — building trust and user retention – Display similar users — increasing loyalty and building social networking – Provide UGC data intelligence — offering more to business customers – Deliver highly targeted advertisement and brand related opportunities For the travel and leisure sites, LikeCube can answer questions such as “where should I go, which restaurant will I like, what shop is for me, etc” and “who’s similar to me, who should I trust, which reviews should I read”.
Users of LikeCube rated the recommendation features as “quite spooky”, “not really seen anything as good elsewhere” or “bang on the money” Read our recent profile in the January 2010 edition of the Wired UK Magazine.. .
Aidata.me – data management platform and Data Provider at emerging markets: Russia, CIS, Brazil, Southeastern Asia. Aidata.me aggregate, process, segment and deliver data about age, gender, interests and intents of 600 000 000 cookies per month.
Our customers – different ad serving solutions use our data to deliver 100m impressions per day to their advertisers.. .
iFancyThat.com is a global eCom shop with a focus on distributing plastic free products and any products with low environmental pollution risk. Our blue planet is dying, oceans are dirtier than ever before! together we can make a difference hence we donate 10% of everything to charities and parties that align with our goals.
We’ve served 40 thousands happy customers to date! iFancyThat is a subsidiary of Social Nova Group.. .
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