Revolutionary UK-Based Financial Services Startups Transforming London’s Fintech Scene

January 19, 2024

London has always been a vibrant hub for innovation, culture, and business. In the last couple of years, the city has experienced a surge in growth within the fintech sector. Fuelled by an open regulatory environment and a wealthy consumer base, London has seen numerous financial startups take root and flourish. This article will highlight some of the most promising startups established in 2020 or later that are operating within the financial services industry and whose headquarters are based in London.

The financial services startups in this article cover a broad status quo of diverse business models, ranging from fintech companies to traditional banking, from digital asset trading platforms to venture capital units. Despite their different operational models, these startups have all leveraged innovative technologies to meet the ever-increasing demand for fast, simplified, and secure financial transactions.

Let us explore these promising startups that are shaping the future of the financial sector in the UK and potentially internationally.


Carbonplace is a London-based financial startup specialising in carbon credit transactions. Its network enables the secure and transparent transfer of certified carbon credits. Despite being a relatively new player in the market, Carbonplace is making significant strides in combating climate change through innovative financial solutions and services.

Elwood Technologies

Co-founded by Alan Howard, Elwood Technologies is a global fintech company that provides institutional-grade access to digital asset markets and liquidity venues. Through its low-latency connectivity to global crypto exchanges and deep liquidity, it provides market infrastructure at scale, enabling financial institutions, neobanks, and corporations to access the digital assets market quickly and efficiently.
Twitter: @elwood_io

Atlantic Money

Atlantic Money was founded in London in 2020 by Neeraj Baid and Patrick Kavanagh. It provides international transactions for a flat fixed fee of £3 or €3 at the current exchange rate, up to £1m or €1m. Offering the world’s cheapest solution for money transfers in foreign currencies, Atlantic Money is fast becoming a major player in the world of payment services.
Twitter: @Atlantic_Money


TreeCard is a green finance platform founded by Gary Wu, James Cox, James Dugan, and Jamie Cox. Consumers can spend, save, and invest responsibly using their first product – a wooden payment card that funds reforestation via the interchange fees generated. TreeCard is revolutionising the finance industry with its focus on sustainability and responsible spending.
Twitter: @treecardapp


London-based startup Prograd, founded by Ethan Fraenkel and Marco Logiudice, is a credit marketplace for young people. It is dedicated to enhancing the underwriting accuracy of lenders and the borrowing experience of consumers.
Twitter: @prograduk

Btomorrow Ventures

Alexandra Prosszer and Lisa Smith established Btomorrow Ventures (BTV), the corporate venturing unit of BAT. BTV is committed to partnering with ambitious and passionate entrepreneurs to realise their vision by providing a platform to enhance innovation and accelerate growth.


Lanistar was founded by Gurhan Kiziloz. The company is set to revolutionise the personal finance sector with its customer-centric approach. Lanistar uses polymorphic technology to provide an alternative to the personal finance offerings provided by the incumbents in the sector.
Twitter: @iamlanistar


Founded by Martin Sokk and Mihkel Aamer, Lightyear offers a simple and approachable way to invest money globally without unnecessary barriers and fees.
Twitter: @go_lightyear

Bloom Group SA

Bloom Financial, founded by James Hickson, helps digital brands unlock their potential with founder-friendly capital and tools that accelerate growth.

Superfluid Finance

Co-founded by Francesco Renzi, Michele D’Aliessi, and Zhicheng Miao, London-based Superfluid Finance is on a mission to transform the way assets move in decentralized finance.
Twitter: @Superfluid_HQ

Leave your vote

Leave a Reply

Your email address will not be published.


UK Startup Founders: We want to interview you.

If you are a founder, we want to interview you. Getting interviewed is a simple (and free) process.

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.

Don't Miss

London’s 46 Most Impressive & Successful Founders in the Service Industry Space

At Best Startup UK we track over 130,000 UK startups

🏴󠁧󠁢󠁥󠁮󠁧󠁿 11 Top Staffordshire Based Telecommunications Startups & Firms

This article showcases our top picks for the best Staffordshire