This article showcases our top picks for the best London based Marketing companies. These startups and companies are taking a variety of approaches to innovating the Marketing industry, but are all exceptional companies well worth a follow.
We tried to pick companies across the size spectrum from cutting edge startups to established brands.
We selected these startups and companies for exceptional performance in one of these categories:
- Innovative ideas
- Innovative route to market
- Innovative product
- Exceptional growth
- Exceptional growth strategy
- Societal impact
Top London Marketing Companies
Blippar is a technology company specializing in Augmented Reality and Computer Vision (AI). Blippar’s vision is to enhance everyday life with Augmented Reality and give you more from the world you see – more entertainment, more information, more value.
Since 2011, Blippar has been pushing the boundaries of what is possible in AR and has helped thousands of brands, retailers and agencies use AR /AI across the consumer journey to deepen customer engagement, drive footfall and increase sales. Blippar gives access to an AR ecosystem with products and professional services to meet specific business needs – from consultancy to AR creation tools that publish AR content within a client’s own app or rich media banners (no app required).
Blippar’s technology has been used by world-leading brands such as PepsiCo, Porsche, Nestlé, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences. Blippar has been recognized as one of the fastest growing companies by CNN, Forbes, etc.
and listed 3 years in a row on CNBC’s list of most disruptive companies as well as named top Business Innovator by Bloomberg and most innovative AR/VR company by Fast Company. Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s.
In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames..
Fetch, part of Dentsu Aegis Network, is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Fetch has been delivering mobile-first advertising and digital media services since 2009, and its role is to understand the mobile consumer better than any other.
Fetch works with some of the world’s most pioneering brands including Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, and has won numerous awards for its campaigns for clients including Hotels.com, Expedia and eBay in disciplines which include mobile video, paid social, experiential and mobile marketing. As well as being listed as top 50 digital agency by Econsultancy in 2016, Fetch has also been named mobile agency of the year in three consecutive years, and was voted fastest growing mobile marketing agency in Europe by Media Momentum Awards..
Pollen specializes in the fields of events, travel, festivals, entertainment, experiences, membership, youth culture, and marketplace. The company partners with brands including Live Nation, C3 Presents, MGM Resorts, Universal Music Group, and more.
It also integrates with ticketing providers such as Ticketmaster, Eventbrite, Priceline, Stubhub, SeeTickets, Paylogic, and Front Gate Tickets.. .
Ziflow is proud to be building a web-based product to help agencies and marketing teams streamline the production of creative assets. We want our product to amaze you, our customers, and deliver genuine value from day one.
We want our company to be an amazing place to work and an amazing organisation to do business with. Launched by the founders of ProofHQ, the leaders in online proofing, review and approval, Ziflow is focused on making marketers lives easier..
WPP is a creative transformation company. WPP creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce, and technology.
WPP was awarded Holding Company of the Year consecutively from 2011 to 2017 at the Cannes Lions International Festival of Creativity and was consistently named the Most Effective Agency Holding Group from 2012 to 2019 by the Effie Index. WPP has also won the Best FTSE 100 Website at Communicate magazine’s 2019 Corporate & Financial Awards and was also recognized for its 2018 Annual Report by the publication..
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure.
Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers..
The Social Chain, they don’t believe in traditional marketing, they believe in disruptive, internet – breaking influencer marketing. They pride theirselves on telling a brand’s story through creating dynamic, thought provoking and engaging content which is hastened through their 200+ million strong internal network of social media influencers, pages and communities.
With an average age of just 21 across the whole company, Social Chain know exactly how millennials think, listen, engage and share across social media.. .
GWI (formerly GlobalWebIndex) is a target audience company that provides consumer insight across 46 countries to the world’s leading brands, communication agencies and media organizations. The company runs a global survey representing more than 2 billion connected consumers, which offers up over 40,000 data points on the behaviors and perceptions of internet users around the world.
Using the subscription-based platform, clients including Twitter, Google, Spotify, WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, attitudes and interests through a combination of survey data and analytics. Among a range of leading data products available alongside its flagship survey are its B2B data set, GWI Work, which analyzes professionals across 10 global markets, and its TV reach and frequency solution, which enables advertisers to target previously untapped audiences.
Its newest data set launched in July 2020, GWI USA, responded to the increasing demand for more relevant and timely insight into the modern American consumer. Representing over 240 million people across all 50 states, the study tracks new and emerging trends not typically covered by traditional market research providers, including key questions around cultural identity, race and ethnicity..
Swapi is the only digital wallet globally that allows users to swap their loyalty rewards, cashback & gift cards between brands. We help brands to reduce loyalty points & gift card liability by giving consumers the opportunity to spend their unspent balances elsewhere whilst allowing brands to avoid the negativity of expiry.
Swapi helps brands acquire new customers at a fraction of the usual CPA and churn existing customers to unlock additional value in a targeted and personalized method. Swapi has one aim – to break the rules, allowing customers to choose where they want to spend their unspent value.
Our ecosystem of places customers can swap into will include other points-based programs, products, gift cards, promotions, and lots more, meaning customers will always be able to get value for their points.. .
Freespee is a cloud communication platform that makes marketing, sales and service teams better at what they do. At Freespee they believe that every consumer deserves a personalised and fulfilling conversational experience.
They do this by allowing consumer-facing brands to have contextualised conversations with their web and app users by combining multiple data silos into a single digital function. Freespee powers millions of conversations and has become an integral tool for companies worldwide to better understand both their data and consumer’s journey..
Mention Me is a referral marketing platform that fuels business growth. Our world-class programmes have delivered more than 3 million referrals and increased customer lifetime value for 400+ brands around the globe.
Founded as a bootstrapped two-man company in 2013, we now employ more than 65 specialists and work with brands like Farfetch, Ocado Zoom and Nutmeg. Our work has been celebrated by awards including Showcase Startup at Retail Week’s Buzz conference, Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year.
In 2018, we raised $7 million in funding from Eight Roads Ventures to fuel our next phase of growth as a cutting-edge platform empowering brands to turn happy customers into engines for business growth.. .
Zappi helps global brands make faster and better decisions to drive business growth. They help global brands make faster and better decisions to drive business growth, shape new product development, and enhance their advertising and branding efforts.
They assist them predicting success and disrupting their industries. .
Captify is one of the fastest growing digital media businesses in the UK and the only company in Europe to specialize in Search Retargeting. Global brands and media planning agencies use Captify’s Search Retargeting to pin point target users online based on their recent searches.
This innovative product gives advertisers the ability to harness the accuracy of search and combine it with the high impact and scalable nature of display advertising. Captify are currently the largest holders of Keyword Search Data in Europe, providing in depth granularity for campaign optimization and reporting..
Croud is a digital marketing agency that provides services including SEO, PPC, content, programmatic, paid social, and analytics. Their unique Croud Control technology platform and network of 1,800+ ‘Croudies’ mean they automate what slows other agencies down and delivers clients dramatically more impactful, and efficient results.
Croud Create provides an instant creative resource to the media teams – collaborating to produce adaptive creative and bleeding-edge campaigns. Croud uses its proprietary technology to support planning, automation, and execution of digital marketing campaigns and then scales this capability via its unique global network of 2,400 on-demand digital marketing specialists working with a diverse client portfolio including Vans, AXA IM, Virgin Trains, The North Face, Intuit, The AA, Hiscox, and IWG.
The company works with over 90 leading companies across the globe to deliver outstanding digital marketing results that drive real business growth. Croud received the Drum Search Awards 2018 – Organic Team of the Year and Best Use of Technology in a Search Campaign and was named Sunday Times Best Small Companies to Work For 2018 & Sunday Times SME Export Track 100.
Croud was founded in April 2011 and is headquartered in London, England, UK.. .
AWAL is a digital marketing and distribution company that enables artists and labels to be in control and release music globally. AWAL is Kobalt’s unique alternative to the traditional music label, offering artists and independent labels a range of services without having to give up ownership or control.
Founded in 1997, the company is headquartered in London, England, United Kingdom.. .
Today’s brands run on ProQuo AI. The ProQuo Brand Management Platform analyses your brand, every day from every angle, giving you a custom action plan for sure-fire growth.
Get a 24/7 analysis of how people feel about you, your category and your competitors – and how this impacts your commercial performance – complete with customiszd guidance on actions to take to improve your brand’s performance. Feel certain that your marketing actions will lead to brand growth, and your own brand management success..
Early Metrics is the first international rating agency for startups and innovative SMEs. Its proprietary methodology entails the analysis of both extra-financial and financial metrics, enabling it to measure the growth potential of early stage ventures.
By doing so, Early Metrics brings greater transparency to an increasingly complex ecosystem and provides decision-makers with the right tools to engage with startups. To date, Early Metrics has rated more than 3000 startups on behalf of over 250 clients, including large corporations and investment funds.
The rating agency is operational in all major innovation hubs and has offices in London, Berlin, Paris, Madrid and Tel-Aviv.. .
Codec is a cultural intelligence platform. We build community-driven brands: fusing AI with human imagination to tap in to pockets of culture that fuel growth.
We apply science to culture using award-winning AI to make sense of thousands of millions of digital content engagements, grouping mass audiences into meaningful cultural communities, linked by shared leaders, interests, and identity. We work with leading brands within Unilever, L’Oreal, P&G and more to unlock, track and grow their communities – giving them the cultural edge to create and activate emotionally-resonant content that supercharges growth.
These insights can be plugged across the marketing workflow, to inform brand strategy, content creation, and media activation; connecting global teams and agencies to put cultural intelligence at the heart of brand-building. Our platform has been recognised as the Best Artificial Intelligence Product in Marketing’ (Cognition X) and one of the 50 most disruptive businesses in the UK (Real Business)..
Skimlinks is the leading commerce content monetization platform, supporting publishers’ creation of a new revenue stream that allows them to be less dependent on advertising. Commerce can contribute as much as a quarter of publishers’ overall revenue.
Skimlinks technology automatically earns publishers a share of sales they drive through monetized product links in commerce-related content. These links generate revenue when clicked on by readers who go on to make a purchase as a result.
In its platform, Skimlinks offers a growing suite of innovative solutions designed to increase the number of clicks and earnings per click of commerce-related content. It also aggregates access for publishers to over 60 affiliate networks, enabling them to earn commission from 27,000 merchants around the world instantly.
Annual ecommerce transactions in Skimlinks’ network totalled $1 billion in 2017. Clients include over half of the top 100 US & UK publishers by revenue including Conde Nast, Hearst, Buzzfeed, Huffington Post, Trinity Mirror, MailOnline, and more..
Audiense developes delivering unique consumer insight and engagement capabilities to many of the world’s biggest brands and agencies. The Audiense platform delivers consumer insight and engagement through a combination of highly scaleable social data, cognitive science and traditional marketing.
Its solutions enable brands and agencies to build unique insights, acquire more customers and deliver superior marketing results from automated messaging and advertising campaign execution. The company is one of only two Twitter Official Partners worldwide for both Data/Insights and Advertising.
Audiense also leverages the IBM Watson cognitive computing platform to determine unique and powerful personality insights from audience data. Audiense works with a wide range of enterprise clients, including sports brands and Premier League football clubs, major news publishers, top digital agencies, marketing leading clothing and music brands, and even the UK government..
Ve exists to inspire your customers throughout their online journey. Founded in 2009, Ve started life developing basket recovery email technology.
Their appetite to respond to consumer behaviour in the digital age led us to develop, invest in and acquire technologies, that create meaningful experiences and lasting value for their clients, by putting their consumers first. By believing in knowing what is next for their clients, they ensure each of your customers enjoy the tailored and intuitive experience they deserve.
They make this possible by continuously analysing behaviour, developing this into insight and then intelligently acting on this unparalleled knowledge. The result? Consumer-centric solutions that attract the right audience, with the right message at the right time, meaning more value for your customers, your business and for you.
Regardless of your size or sector, their passion is to deliver meaningful growth for your business online by understanding the value of a single action.. .
The Buyapowa platform* powers innovative refer-a-friend programs for some of the worlds biggest brands including GAP, Sprint, Expedia, boohoo, Telefonica, and many more. The technology allows brands and retailers to identify their biggest advocates, and motivates and rewards them for bringing in new customers.
It plugs seamlessly into your existing site/app and does more than merely ask customers to refer friends, but incentivizes and equips them to share again. * Now incorporating RewardStream.
We are the global leaders in creating experience-led rewards to change consumer behaviour – for the world’s most demanding brands. By running over 300 cross-sector campaigns worldwide each year, we have proven that adding value through our rewards is much more successful than discounting.
We are specialised in influencing consumer acquisition, retention and loyalty, rewarding everyone with exciting leisure, entertainment and travel experiences. Thanks to our 7 proprietary partner networks, 100,000 partners and global consumer insights database Pii™, we are able to match the right rewards to every challenge, and create bespoke solutions as required.
Our USP is our value proposition, allowing clients to reward everyone for a fraction of the cost, without risk and within budget. Importantly, we deliver our powerful rewards within on-brand campaigns, bringing your storyTELLING to life! We call this storyDOING – where target consumers become real brand advocates by living a genuine brand experience.
Something that discounting can never achieve. We are passionate pioneers and devoted to helping you succeed, whatever your challenge!.
A Million Ads
A Million Ads personalises digital audio advertising. Think Spotify ads that know your name, or Classic FM ads on your Sonos that know if its raining outside.
Their ads are more context aware and relevant to the listener, and so perform a lot better. They have delivered over 100 campaigns across Europe for brands including Audible, Deliveroo, Carphone Warehouse, Asda and Nissan, are working with four of the six major advertising agencies and have partnerships with Global Radio’s DAX and Pandora (the world’s largest ad-funded music streaming service)..
AxeTrading® specialises in providing effective technology solutions for the challenges facing fixed income investors and traders in today’s markets. Their experienced people and our unique solutions enable AxeTrading’s clients to implement their fixed income electronic trading strategies successfully and to budget.
They enable our clients to address the challenges posed by fragmented liquidity, regulation (including MiFID2, EMIR, Dodd-Frank, and Basel III,) and the demand for greater efficiency.. .
Threedium specialises in providing the most engaging and interactive online brand experiences through lightweight and lightning-fast 3D/AR formats, which can be applied to eCommerce, digital advertising and social media. Using a cloud-based platform, Threedium enables brands to turn static images into fully interactive 3D/AR models that work seamlessly across any digital channel and device.
Today, businesses of all sizes and industries use Threedium, to bridge the gap between online and in-store experiences.. .
Snatch is a computer game development company that provides a radical reinvention of the brand experience. It uses an augmented reality tech that sits inside everyone’s phone, they have built a next-generation mobile game that offers an enhanced and playful view of the world – one that rewards players for interacting with brands.
The players hunt for parcels containing mystery prizes from the company partners (discounts, exclusive offers, and special rewards for lucky players). Jamal Hirani and Joe Martin launched the company in London, England in 2016..
4NEW Limited is a UK company that will own and operate Waste to Energy treatment plants. Given the severe shortfall of energy and surplus of waste, their product is grounded in necessities, solving two social problems.
Their blockchain platform will be built on top of the underlying treatment infrastructure covering the entire supply chain from collection of waste to generation of electricity to sale of energy units to the national grid in the United Kingdom.. .
Good-Loop converts advertising money into funding for social causes in a way that makes online advertising more effective, more rewarding and more ethical. We distribute video ads across our network of quality online publishers.
The Good-Loop ad player will never auto-play or interrupt but if you choose to, you can opt-in to watch an advert and then donate 50% of the advertisers’ money to your chosen social cause. But Good-Loop isn’t just good for the world, it’s also good for the advertisers’ bottom line.
The average completed view rate on YouTube is 30% and on Good-Loop it’s 61% – over double the engagement, for the same price. Good-Loop was part of the Collider Startup Accelerator Program 2017, and winner for their 2017 Demo Day – http://collider.io/.
Pixoneye is a data analytics SaaS company, which analyses and provides consumer insights via platform dashboard by using machine learning on mobile users’ photo-galleries to create advanced user segmentations. They harness the full potential of image understanding on mobile devices to provide the ultimate key to capture the consumer’s ever-changing needs.
They redefine personalized marketing by offering unparalleled predictive accuracy and actionable clustering and can be integrated with client’s CRM system, marketing automation, and/or ad-serving platform, etc. Pixoneye’s picture-perfect solutions ensure you’ll never be left out of the consumer’s picture..
We are EventsTag, a rapidly growing start-up: passionate about connecting brands and customers through original, innovative and irresistibly shareable social media content, powered by our own advanced experiential tech platform.. PayDo allows online merchants to accept payments in most countries of the world, to expand the business to new regions and efficient way to trade with new customers.
The advantages: ● Merchant account ● Global and Local Card Acquiring. ● 300+ payment methods in 170+ countries ● IBANs ● SEPA & SWIFT payments ● Regulated e-money institution ● Fast merchants onboarding & integration ● PCI-DSS Level 1.
InSkin Media is an advertising technology business, which develops and trades high-impact, non-intrusive brand advertising formats. InSkin specialises in multi-screen, rich-media display advertising, partners with 190 publishers, works with over 1,000 blue-chip brand clients and delivers campaigns to more than 1,000 premium websites, globally.
Since its launch in the UK in 2009, InSkin has grown from start-up into profitable, international business, employing 110 staff across its London, Hamburg, Sydney, Singapore, Hong Kong and Dubai offices. The company’s expansion across Europe, APAC and MENA has been recognised by multiple high-growth awards.
InSkin was named as a National Champion in the European Business Awards 2016/17, and has featured in The Sunday Times Tech Track 100, the Media Momentum Awards, and the Deloitte Technology Fast 500. InSkin’s commercial success is built on our focus on technology, creativity, and superior quality in display advertising..
Appii has developed a solution, using a new technology (blockchain / distributed ledger technology and smart contracts), to register and verify the experience and qualifications of students, and those already in the workforce. The key objectives of the business are to 1) simplify the recruitment process, 2) reduce the costs of recruitment, and 3) deliver verified candidates of the highest quality.
They will deliver on these objectives through the use of blockchain technology. APPII makes recruiting simple, maximising the satisfaction for both employer and future employee..
Bubbl is an easy-to-use plug-in for your company’s iOS or Android app, giving you the state of the art geofence-triggered functionality to empower your marketing team with powerful location-based consumer engagement tools and real-time analytics. With Bubbl, you can hyper-focus your consumer engagement strategy by sending geo-triggered surveys, videos, vouchers and push & pull notifications when it’s most relevant to your consumers – at the specific time and based on their location or proximity to a given place.
Installed in a matter of minutes, it gives you a cloud-based platform to manage your geo-triggered campaigns and analyse live insight. Your marketing content triggered by geofences appears on your consumers’ phones without your app being opened and without the need for active WiFi or beacons..
EXTREME’s Vision is to drive positive change through extreme and adventure sports. This is realised through our integrated approach that encompasses the design, development and management of destinations, events, and media.
Operating for over 25 years, and as founders of The Extreme Sports Channel, our uniquely positioned brand lives at the nexus of sports, lifestyle, and entertainment with a loyal and passionate community of more than 20 million connected fans. As a go-to company for extreme and adventure sports, our passionate and experienced team use their knowledge and relationships to strategize, design, develop and manage some of the world’s most innovative destinations, spectacular events, entertaining content, and engaging brand campaigns.
We serve our partners and clients via a multinational presence, headquartered in the UK with bases in Europe, USA and the Middle East and promote all our activities through our support of over 125 ambassadors, activation of over 80 events annually 50 million video views monthly via our media network. All of EXTREME’s initiatives drive sport participation, an active and healthy lifestyle, job creation, infrastructure investment, and tourism whilst aligning with the UN’s Sustainable Development Goals and key government agendas from around the world Vision To drive positive change through extreme and adventure sports Mission Inspire to explore and experience.
Exterion Media is an Out-of-Home advertising company. Its core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail.
Exterion Media is also one of the leaders in digital Out-of-Home advertising.. .
Albion Capital Group
Albion typically invests £2-5m for a minority stake Series A and early Series B. They support outstanding entrepreneurs who have demonstrated product-market fit, a clear go to market strategy and long term differentiation in a growth market.
They look at most sectors, with a particular focus on digital B2B companies – enterprise software and technology services – across a broad range of sectors, including digital health, cybersecurity, martech and fintech. Companies that benefit from macro themes around disruption, digital transformation, and the trend towards a data-driven economy are particularly attractive.
They also invest in companies commercialising IP from University College London via the UCL Technology Fund.. You can find more information about Manigo here: www.manigo.com.
Darabase is the AR Outdoor Media Company, a turnkey platform and solution for brands, advertisers and retailers wanting to run immersive Augmented Reality Outdoor Media, layered on the real world. We augment existing outdoor media screens and billboards, deliver permission-based AR campaigns in iconic locations and provide scale geographic coverage through our “Run of World” AR inventory network.
We help retailers use AR to drive footfall and sales and enable property companies to monetise their estate, while monitoring what AR content is being placed and viewed in their locations.. The company also uses marketing, sales, and accounting data to be able to offer finance for young businesses based on their current and projected revenue.
The company was founded in 2019 by entrepreneur Asher Ismail and venture capital investor Piotr Pisarz in London, England.. .
AdTonos is a programmatic audio advertising platform that connects advertisers with publishers. The marketplace offers multiple ad placements from well-known pre-rolls, through to mid-rolls and real-time ad replacement for live streaming.
This provides advertisers with vast reach across digital audio channels, while radio stations, podcasters or music streaming services profit from the use of an effective tool that supports them in growing their revenues from online advertising. Brands have, at their fingertips, an easy-to-reach audience of more than 15 million unique online audio listeners from the UK and worldwide and potential of at least 200 million ad playouts a month.
AdTonos is supported by the UK’s Department of International Trade, helping the company to scale globally, and is a member of IAB UK, IAB Europe and the European Association of Commercial Radios, which represents commercial radio at the European Parliament.. .
Mercanto is a personalisation platform specialising in email. They do this by: 1.
Building a taste profile of each shopper’s unique tastes and interests. 2.
Using a ranking algorithm to merchandise the best content for each shopper. By knowing each shopper’s preferences across multiple sessions and transactions, Mercanto determines the best content for each individual shopper.
This maximises relevance for shoppers and boosts revenue for brands.. .
Car Quids matches drivers with advertisers, helping brands connect with millions of people every day. Drivers get paid each month, earning money as they drive, and for advertisers it is a unique form of advertising that creates buzz and sparks conversations in towns and cities up and down the UK.
Drivers can get started by completing the driver sign up form, where you can tell us about your car, lifestyle and driving habits so that they can get you matched to one of their advertisers.. Once located, the exchange is instant – and the funds arrive in the other country immediately..
Afi.to provides SaaS white-label solutions: client gamification, influence platform, affiliation platform, and online shopping club. The company’s system helps enterprises to boost clients’ affection to brands, promote products or services with the help of individuals who influence potential customers.
Founded in 2019 by Denis Kuchur and Szymon Bolczyk, Afi.to is headquartered in London, England.. The user must then choose how to send the money to the recipient: either to their bank account or to a mobile phone.
If sent to the recipient’s bank account then the sender has to put in the recipient’s bank details. If the money is sent straight to the recipient’s phone, then the receiver can choose which bank account the money will go into and can put in the details him/herself.
The sender is notified by text when the recipient has accepted the transfer and can track the progress of the transfer via the app and by SMS notifications. Moni was created by Fernando Saturno and Laurence Aderemi in 2013..
You may write to us at: BestStartup.co.uk/Fupping Ltd, 349 Royal College Street, London, England, NW1 9QS.