Marcus Richards
Kickstarting a new business is a minefield for entrepreneurs, and if you don’t prepare yourself properly you could be heading for disaster. There’s no way of sugar-coating this – 20 percent of small businesses in the UK fail in their first year. The numbers shoot up dramatically after the second and the fifth.
To get a good idea of how to succeed in the cutthroat world of the online industry, it’s a good idea to examine the most booming sectors. Online bingo has risen to worldwide notoriety in recent years, and it represents an excellent model for start-ups to follow.
Online Bingo Caters for Diverse Demographics
One of the key lessons that business owners need to take from the online bingo sector is the way it aims to appeal to a broad range of demographics. The online bingo at Paddy Power features several bingo rooms, each with different themes. The idea is that players will see something they feel an affinity toward, and then choose that room. The options available include games like Cash Cubes and Paddy’s Pennies. These comprise an interactive element in the form of a chat box as well, and this helps keep players engaged.
For start-ups, the key lesson here is to make sure that you’re not niching down too much. Try to offer your products or services to a wide range of people, as this will give you more scope when it comes to marketing. It’s also crucial to have some interactivity on your site and social media platforms. Live streaming gives you the chance to connect with customers, and you should make use of this as much as possible. According to Influencer Marketing Hub, more than 53 percent of businesses use this platform.
Offering Various Payment Methods is Crucial for Online Companies
Another thing that you’ll notice if you look at the top sites in the online bingo industry is that they all have diverse payment methods on offer. Not only does this mean that they are going to attract different players with alternate preferences, but it also makes them seem more trustworthy if they use major payment brands.
If you instantly want to make your website look more legitimate and accessible, you need to be able to offer the most famous payment methods. These include the likes of Visa, Mastercard, and PayPal. It may also help to include cryptocurrency payments, as these could be set to blow up in the future. In fact, online magazine Charged believes that it is only a matter of time before Bitcoin payments are accepted worldwide.
Copying these core elements of bingo sites is an excellent way for start-ups to get off on the right track. Another key feature of businesses in the bustling industry is the inclusion of loyalty schemes. These are designed to keep customers coming back for more, which is imperative for success in business. The old adage says that it’s much cheaper to retain a customer than attract a new one, so business owners need to do everything they can to improve their loyalty programs.
