Exploring York-Based Consumer Research Startups Transforming the UK Market

January 30, 2024

In an era where data forms the backbone of every successful business, consumer research holds prime importance. A rising group of startups hailing from York, UK, since 2020, have carved a niche for themselves in the sphere of consumer research by leveraging innovative technologies and providing unique solutions. Let’s cast a spotlight on these companies that are making waves in their respective industries.

The uniqueness of these startups lies in their approach to consumer research. By incorporating different industries like digital media, neuroscience, market research, artificial intelligence, and more into their operations, they have revolutionised the way consumer research is conducted. Their speciality remains in the way they personalise their services, catering to the specific needs of their customers and providing data-driven insights that hold the power to shape the business landscape.

Without any further ado, let’s delve into an overview of these startups that are reshaping the realms of consumer research and familiarise ourselves with the profuse potential they hold.


DIRT, founded by Ryan Anthony, integrates neuroscience technology and principles to measure human emotions, thereby building a bridge between creators and audiences. As pioneers in the field of consumer research, digital media, information technology, and neuroscience, their expertise manifests in their comprehensive insights. Learn more about their forward-thinking approach and connect with them on LinkedIn.

SweepLift, Inc.

Spearheaded by Keith Wright, SweepLift stands tall as a seasoned player in the industries of advertising, analytics, and market research too. Their Creative Experiments platform empowers marketers to make enlightened decisions by analysing audience behavioral data and transforming these insights into creative intelligence. Check them out on their Facebook and LinkedIn.

Sustainable Fitch

Sustainable Fitch comes forward as another remarkable venture that contributes innovatively to the fields of consumer research, financial services, and sustainability. Their purpose-driven ethos makes them a game-changer in their realm. Connect with them on their Facebook and LinkedIn platforms to engage with their revolutionary work.


AITASTIC delivers AI consumer and communication insights that pave the way for better business decisions. Not only do they provide integrated solutions to analyze human communication and information, but they also offer technology consultations in the realm of artificial intelligence. Dive deep into their work on their Facebook and LinkedIn.


Founded by Neil Dixit, Glimpse is a unique platform that harnesses conversational Open-Ended Feedback at scale. Their AI-powered dashboard instantly captures topics, sentiments, tones, and emotions, thus providing a deep understanding of human behavior. Discover more about them on their LinkedIn page.

Happening Design Studio

Under the leadership of Rohan Sridhar, Happening Design Studio brings a fresh perspective to the world of consumer research, human-computer interaction, IT, and UX Design. Their solutions custom tailored for the service industry reflects their expertise and broad vision. Visit their Facebook and LinkedIn to know more about their offerings.


Squared+ has positioned itself as a strong player in the domains of advertising, brand marketing, and consumer research. By collaborating with leaders across industries globally, they design products, services, and brands that transcend boundaries. Learn more about their work and connect with them on LinkedIn.

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