Exploring UK’s Newest Startups Transforming the Furniture Industry Landscape

January 29, 2024

The UK furniture industry has seen a surge of considerable innovation with startups breaking new ground and reinventing the business landscape. Aided by advancements in technology and a rising trend of shop-local, companies now have a unique chance to create value and positively impact the sectors they operate in. The COVID-19 pandemic has further accelerated this transformation, with more consumers Embracing online shopping for furniture and home improvement products. In this feature, we will highlight some of the most promising startups in the UK’s furniture industry that have been introduced since 2020, along with their innovative products and solutions.

From sustainability to luxury affordability, this new wave of furniture startups caters to a broad spectrum of customer needs. These companies are transforming conventional perspectives of design and manufacturing processes, paving the way for a fresh era in the sector. The evolving startup ecosystem in the UK has fostered the growth of these companies, encouraging them to bring forth their distinct specialties into the competitive market. Here, we showcase some of these promising startups that are significantly contributing to shaping the future of the UK’s furniture industry.

Let’s take a closer look at these dynamic startups, their inspiring journey so far, and their excellent contributions to the market.

Harmoni Desk

Founded in 2020 by Yang Zou, Harmoni Desk creates smart, sustainable, and flexible products that transform how we work. Based in Manchester, the company leverages sustainable materials for all its desks and standing mats, ensuring no toxic waste production. They are also working towards adopting plastic-free packaging for all products. Their strong commitment to sustainability coupled with their innovative approach to furniture design places them as a frontrunner in the modern furniture industry. Facebook | LinkedIn


Based in London, Caza is a renowned name in the consumer goods industry specializing in furniture and retail. With a robust online presence, Caza has carved a significant spot for itself in the highly competitive e-commerce landscape. Facebook | LinkedIn


Situated in Morden, Dorset, Homebound prides itself on its standout furniture and home decor items. Their unique pieces add a distinct aesthetic appeal to any living space, making it an esteemed name in this industry. Facebook | LinkedIn


Launched by Dominic Peter, Ella Jade, and Ella Jade Bitton, ROOBBA has quickly become on of the most sought-after affordable luxury furniture companies. They’re making a splash with their chic home furnishings, designed by celebrity-endorsed interior designers. Facebook

Grand Voyage Holdings

Under the leadership of Yihang Wang, Grand Voyage Holdings burst onto the scene, establishing itself as an industry force in e-commerce and furniture sales. LinkedIn

Connollys Of Moy

Connollys Of Moy, based in Moy, Dungannon, excels in the furniture, home improvement, and retail sector. Their locally manufactured products cater to a wide range of customer preferences. Facebook

Office Designer

Founded by Samantha Jane, Office Designer is a London-based company specializing in innovative and efficient office design. They offer tailored solutions that are both stylish and functional. Facebook | LinkedIn

Byarums Bruk

Byarums Bruk is a Swedish design company specialized in producing high-quality park seats and outdoor furniture. Despite being in Swineshead, Lincolnshire they have managed to leave their footprint in the UK’s furniture industry. Facebook

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