Exploring England: Noteworthy UK Freelance Industry Innovators

January 26, 2024

The world has seen drastic changes since 2020, one being the booming growth of the freelance industry. This growth has seen many startups springing up within this sector. England, particularly London, has proven to be a hotbed of these startup activities. These brilliant companies are striving to give freelancers, and those who hire them, more opportunities, resources, and platforms to connect and succeed. In this article, we’ll be examining some of the most notable freelance industry startups headquartered in England, all of which were founded in 2020 or later.

The startups mentioned in this article are disrupting the freelance industry in fascinating ways by providing unique platforms and services for freelancers and those who hire them. These innovative companies come from diverse fields, including human resources, IT, co-working spaces, home services, banking, marketplaces, art, healthcare, and many more. These startups are rewriting the definition of freelancing, creating opportunities for independent professionals across various sectors to match with potential clients.

The names of these startups are Heep, Crowd Employee, DeskScout, House Service App, Wedo, CGI Hive, Art Mavens Ltd, Lifelancer, Passionfruit, SideSparkz, and Clak. Each of these startups is equipped with creative solutions and unique strategies to empower freelancers. Let’s take a closer look.


Heep is a leading freelance platform for hiring no-code developers for projects. It offers vetted makers, developers, and automators across 50+ no-code tools. Over 100 businesses hire professionals on Heep to build apps, websites, and automations. It matches users instantly with the right agency or independent expert to get your idea built in weeks instead of months and at a fraction of the cost. Heep is situated in London, England.

Crowd Employee

Crowd Employee is a crowd working platform that pays crowd workers in monetary rewards for providing services to brands and businesses. The company is based in London, England.


DeskScout, situated in London, England, functions in the fields of co-working, freelancing, and small to medium businesses.

House Service App

London-based House Service App connects skilled and accessible service providers with people looking for on-demand local home services. This mobile marketplace provides an online platform where freelancers and service providers, households, and small enterprises can easily search for, negotiate, and book services for everyday tasks and household chores. The App integrates features to optimise user experience like a secure payment system, lead generation based on geolocation, and secure communication systems.


Wedo, a startup from London, operates in various sectors such as B2B, B2C, Banking, Business Development, Freelance, Payments, and Software.

CGI Hive

CGI Hive is the first comprehensive freelance marketplace for the CGI industry, matching clients looking for CGIs with 3D Artists worldwide. It offers an online common revision area and a pre-defined workflow to follow, making the revision process accessible to any grade of experience. Minimizing miscommunication and mistakes, it ensures a smooth process and increases the conversion rate for posted/completed jobs. CGI Hive is based in London.

Art Mavens Ltd

Art Mavens Ltd, based in London, operates in the fields of Art, Freelancing, and Marketplace sectors.


Lifelancer is a Freelancing & Remote Job Platform in Life Science, IT, Digital Health, with a focus on Health Sciences, Biopharma, Biomedical & Biotech domains. The company is located in London, England.


Passionfruit, based in London, is bringing together the next generation of leading independent marketing talent and providing a digital home where they can work, learn and earn, so startups and enterprises can work with them on-demand.


London-based SideSparkz is a multi-award-winning platform connecting businesses all over the world with UK-based, expert freelancers who are thoroughly vetted and fully insured. It was founded by Christabel Charles and can be found on LinkedIn and Twitter on LinkedIn.


Clak, based in London, enables online digital product sales on their website. It can be accessed by adding products and links to profiles, enabling rapid sales notifications, and optimising analytics on the effectiveness of the links and products. There are no subscriptions or other unstated costs.

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