Marcus Richards
Attirer Web3 Wire is an independent publication of press releases, news, and stories covering Web3, Fintech, Crypto, Blockchain, DeFi, GameFi, Metaverse, and NFT industries, managed by Attirer Web3 Marketing Agency.
We help crypto brands to boost visibility and media exposure through long-term organic content marketing strategies, holistic technical SEO, and community social engineering.
Tell us about yourself?
I am old-school webmaster hailing all the way from the 90s when you had to use dial-up to connect to the Web1 Internet. Promoted many projects as affiliate, some of them are quite established today, like Expedia.
Before the rise of crypto industry, I promoted projects in travel, gambling, adult, and software applications spaces. After 2013 and the rise of blockchain technologies, I switched my focus entirely to the Web3 space.
If you could go back in time a year or two, what piece of advice would you give yourself?
If I could go back further, I wouldn’t sell a lot of my Bitcoins at 200 USD. That is a painful memory.
What problem does your business solve?
We help crypto brands to boost visibility and media exposure through long-term organic content marketing strategies, holistic technical SEO, and community social engineering.
Attirer is not meant to replace or outsource a marketing team — instead we seamlessly integrate with existing marketing departments to boost the content production and SEO efforts.
What is the inspiration behind your business?
There are many crypto projects just riding the hype without offering any real value, take latest LUNA demise as an example.
Many crypto projects have cool ideas behind them, but lack good marketing strategy outside of short-term ads, shilling, and senseless hyping because that’s what other projects do.
Most projects that focus on delivering real value and products rather than hype usually lack good marketing and face visibility challenge. That’s where we come in.
What is your magic sauce?
Content marketing is much more powerful than display advertising, and we’re here to prove that.
Display ads might win you the sprint, but content advertising will win you the marathon if you’re here to stay.
We won’t share the recipe of the magic sauce, but in general the combination of hands-on down-to-the-ground webmaster approach, engaging content, and holistic SEO behind the curtain really do magic for the client visibility.
What is the plan for the next 5 years? What do you want to achieve?
The plan is to expand further, grow our production power so we can help more companies, and establish ourselves in a special niche outside of main line of competition.
There are many marketing agencies feeding around the crypto watering hole just because those guys have good budgets. Most of them don’t even accept crypto as payment, and don’t hold and invest in their client’s cryptocurrencies, which is a joke by itself.
Our goal is true Web3 integration, commitment to client’s project, and embracing crypto technology.
What is the biggest challenge you’ve faced so far?
Our biggest challenge so far is growing and expanding. It’s not easy to find talented and focused people who know the Web3 industry and are technical enough to support our line of work.
How do people get involved/buy into your vision?
You’ve got crypto company news to share?
We accept company press release submissions in Web3, Fintech, Crypto, Blockchain, DeFi, GameFi, Metaverse, and NFT industries.
All press release submissions are free of charge for the foreseeable future.
Your press releases are distributed on Attirer Web3 Wire, shared with our partner networks, and published on the Attirer Web3 Wire’s Google News Publication.
Publishing with Attirer is a great opportunity to highlight your brand and a source of relevant organic traffic to your project.
Come visit: https://www.attirer.io/submit-web3-press-release/
