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21 Best London Based Toys Startups and Companies to Work For

This article showcases our top picks for the best London based Toys companies. These startups and companies are taking a variety of approaches to innovating the Toys industry, but are all exceptional companies well worth a follow.

We tried to pick companies across the size spectrum from cutting edge startups to established brands.

We selected these startups and companies for exceptional performance in one of these categories:

  • Innovation
    • Innovative ideas
    • Innovative route to market
    • Innovative product
  • Growth
    • Exceptional growth
    • Exceptional growth strategy
  • Management
  • Societal impact

Top London Toys Startups

Data sourced from Crunchbase and SemRush.

MysteryVibe

MysteryVibe

Crunchbase Website Twitter Facebook Linkedin

Award Winning Sexual Health Products. Deeply researched, anatomically designed, doctor-endorsed products to make intimacy easy.

Whirli

Whirli

Crunchbase Website Twitter Facebook Linkedin

Whirli is a provider of toy sharing subscription service for kids.

Whirli

MakieLab

Crunchbase Website Twitter Facebook Linkedin

Custom character toys via games & apps.

Whirli

Easy Peasy

Crunchbase Website Twitter Facebook Linkedin

EasyPeasy is an app that sends game ideas to parents of young children, to help develop the skills that will prepare children for school.

Whirli

Outsmarted

Crunchbase Website Twitter Facebook Linkedin

Outsmarted is a device-driven trivia board game with remote play capabilities, featuring over $1m of licensed content for questions.

Whirli

Hamleys PLC

Crunchbase Website Twitter Facebook Linkedin

Hamleys offers toys and products of all kinds for kids, bringing magical experiences.

Whirli

KinderList

Crunchbase Website Twitter Facebook Linkedin

KinderList is the universal kids wishlist where you can easily add gifts from any online retailer.

Whirli

MysteryVibe

Crunchbase Website Twitter Facebook Linkedin

Award Winning Sexual Health Products. Deeply researched, anatomically designed, doctor-endorsed products to make intimacy easy.

Whirli

Whirli

Crunchbase Website Twitter Facebook Linkedin

Whirli is a provider of toy sharing subscription service for kids.

Whirli

MakieLab

Crunchbase Website Twitter Facebook Linkedin

Custom character toys via games & apps.

Whirli

Easy Peasy

Crunchbase Website Twitter Facebook Linkedin

EasyPeasy is an app that sends game ideas to parents of young children, to help develop the skills that will prepare children for school.

Whirli

Outsmarted

Crunchbase Website Twitter Facebook Linkedin

Outsmarted is a device-driven trivia board game with remote play capabilities, featuring over $1m of licensed content for questions.

Whirli

Hamleys PLC

Crunchbase Website Twitter Facebook Linkedin

Hamleys offers toys and products of all kinds for kids, bringing magical experiences.

Whirli

SUPENTA

Crunchbase Website Twitter Facebook Linkedin

SUPENTA, a London based start-up, is the team behind Flitchio.

Whirli

KinderList

Crunchbase Website Twitter Facebook Linkedin

KinderList is the universal kids wishlist where you can easily add gifts from any online retailer.

Whirli

Jellycat

Crunchbase Website Twitter Facebook Linkedin

Jellycat.com is an online home of original soft toy creators.

Whirli

One Dear World

Crunchbase Website Twitter Facebook Linkedin

One Dear World is a place where we celebrate diversity with our children through multicultural rag dolls and storybook.

Whirli

JA Magson Limited

Crunchbase Website Twitter Facebook Linkedin

JA Magson operates as a distributor of toys, stationery, and seasonal products.

Whirli

Marjorie Jane

Crunchbase Website Twitter Facebook Linkedin

Beautiful and bright clothes, shoes and toys for children

Whirli

Stickito

Crunchbase Website Twitter Facebook Linkedin

Stickito is one of the few companies in the collectibles industry for kids

Whirli

SUPENTA

Crunchbase Website Twitter Facebook Linkedin

SUPENTA, a London based start-up, is the team behind Flitchio.

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